GANT #ChallengeConformity Campaign - Sweden

GANT #ChallengeConformity Campaign

On top of the Danish campaign we created for GANT, we’re proud and honored to share that we’ve also managed the campaign and production in Sweden for well renowned brand GANT’s newest collection ‘The Future of American Sportswear’.

This campaign means a lot to us, as we got to feature how different, relevant profiles in the industry challenges conformity and breaks out of societal norms. Their values and aspirations are part of what will create a better tomorrow, and their voice needs to be heard in the times we’re currently living in.

Part 1, 2 and 3 of the local Swedish campaign features:

Fredrik Quinones and Yared Cederlund

Tove Styrke

Nadia Kandil

THE CREATIVE TEAM:

Photographer / Videographer: Kristine Sokolowski and Oliver Olsson

Edits and Post Production: Kristine Sokolowski

Video Assistant: Emma Jones

Music: Emil Gintberg

Concept, Production and Creative Direction: LOAD Creatives