GANT #ChallengeConformity Campaign - Denmark

GANT #ChallengeConformity Campaign

We’re beyond proud to finally present this meaningful campaign that we created for the global, and well renowned brand GANT’s newest collection ‘The Future of American Sportswear’.

This campaign means a lot to us, as we got to feature how different, relevant profiles in the industry challenges conformity and breaks out of societal norms. Their values and aspirations are part of what will create a better tomorrow, and their voice needs to be heard in the times we’re currently living in.

Part 1, 2 and 3 of the local Danish campaign features:

Veneda Carter and Weston Carter

Nina Marker and Anton Thiemke

Freja Wewer and Maya Soul Paustian

THE CREATIVE TEAM:

Photographer / Videographer: Kristine Sokolowski and Steven Traylor

Edits and Post Production: Kristine Sokolowski

Video Assistant: Emma Jones

Music: Emil Gintberg

Hair and Makeup: Lois Zaina and Amandine Kila

Concept, Production and Creative Direction: LOAD Creatives