MBYM CPHFW INFLUENCER CAMPAIGN

During Copenhagen Fashion Week, we had the pleasure of handling our client mbyM’s influencer marketing. LOAD Creatives was responsible for the influencer cast and production. Primarily, we created collaborations with influencers from mbyM’s main focus markets, and made sure that their brand awareness was increased during the Fashion Week.

We worked together with Stephanie Broek from the Netherlands, Sania Demina and Lisa Olsson from Sweden, and Hanni Gohr from Denmark. Besides the collaborations, we were responsible for dressing many other influencers. Not only did mbyM get a lot of attention through the influencers on the street style scene, but was also featured in ELLE NL.