#girlsingustav is an influencer campaign we did to create awareness of Gustav and the brand’s clothes. The overall theme of the campaign was friendship. We casted Laura Tønder & Lotta-Liina, Julie Blichfeld & Sille Eyser and Alberte Whitta & Sofie Parelius. We thought that these three friendships and the six girls worked as a perfect representation of the brand. The idea was to have them post photos of them together in Gustav clothes and then use the hashtag #girlsingustav. In that way we functioned as a link between Gustav and the influencers, and did everything from finding the girls and contacting them to planning how the campaign should be carried out.