Gustav: hIgh summer 19

We managed the concept, creative direction and styling for Gustav’s High Summer 19 Social Media campaign. The photoshoot was done in a beautiful and old Copenhagen apartment. The clothing did all the talking, while the location worked as a pretty backdrop. The High Summer collection consist of a lot of colors, and we felt that the way to present the clothes in the best matter were in simple surroundings. The photos will be used on their social media accounts while the collection is in stores. In that way Gustav can show new creative, relevant and customized content on a regular basis.