Second Female is Every Female Campaign

At Second Female we’re on a mission to embrace the fact, that all women should feel unique, self confident, worthy and strong no matter their background, who they are, what they do for a living and what their dreams and desires are.

We want to take a stand against the fear of judgement, and create a campaign where women lift each other up, and where we bring a strong, diverse, inspiring group of women together in a unity to support each and every female out there.

Concept, PR Strategy, and Creative Direction: LOAD Creatives

Talent: Sabrina Lan, Catrin Sandberg, Tanja Ahou, Viktoria Bjarnhoff, Ingrid Edvinsen, Angelica Barwich, Tina Nosa, Anna Sarlvit and Alice Wang