Second Female Influencer Activation Campaign

SECOND FEMALE INFLUENCER ACTIVATION CAMPAIGN

We coordinated and conceptualized an influencer activation campaign for Second Female to promote their SS21 collection.

The campaign theme was ‘Postcard from Home’ and focused on how their community spent their summer vacation in their own countries and local hometowns, due to the covid pandemic.

From finding the relevant people to collaborate with, to having direct contact with influencers, we handled the PR activation for Second Female.